00 Days
:
00 Hours
:
00 Mins
:
00 Secs
Delivery to Room of Choice
For a Limited Time: Delivery to the room of your choice.
For a limited time, we are offering delivery to the room of your choice.
- Our trained colleagues will assemble your new bed.
- We'll recycle all of the packaging — ensuring 100% of materials are recycled.
- Expert Handover Process — We'll demonstrate all the features of your new bed.
Our expert assembly service takes the stress out of setting up your new bed. Whether it's a divan bed and headboard or a bedframe, we can do it for you for absolutely no extra charge!
Login
Shopping Cart
0 items
Skip to content
Privacy policy
Last updated: 10/03/2025
Introduction
British Bed Co is a trading name of AL SULTAN FURNISHING LTD, registered in England and Wales under company number 12232444.
British Bed Co ("we", "our", or "us") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal data when you visit our website, place an order, contact us, or use our services.
Our website is https://britishbedco.co.uk/.
Who We Are
The data controller responsible for your personal information is:
AL SULTAN FURNISHING LTD trading as British Bed Co
Bradford Road, Carlinghow Mills, Batley, England, WF17 8LL
Phone: 01924 806051
Email: hello@britishbedco.co.uk
Our usual customer service hours are Monday to Friday, 9am to 5pm.
Information We Collect
We may collect and process the following types of personal data:
- Identity information: your name and, where relevant, account details.
- Contact information: email address, phone number, billing address, and delivery address.
- Account information: username, password, and account preferences if you create an account on our website.
- Order and transaction information: products purchased, order history, payment status, refunds, returns, and delivery details.
- Payment information: payment method and transaction details. We do not store your full card details on our website.
- Technical information: IP address, browser type, device information, operating system, and website usage data.
- Marketing preferences: your preferences for receiving marketing communications from us.
- Customer service information: information you provide when contacting us by phone, email, website form, or other communication methods.
How We Collect Your Data
We collect personal data in the following ways:
- Directly from you: when you place an order, create an account, complete a form, contact us, or subscribe to marketing.
- Automatically: when you use our website, through cookies and similar technologies.
- From third parties: such as payment providers, delivery partners, analytics providers, advertising platforms, and fraud prevention services.
How We Use Your Data
We use your personal data for the following purposes:
- To process, manage, and fulfil your orders.
- To arrange delivery of products to you.
- To process payments, refunds, returns, and cancellations.
- To provide customer support and respond to enquiries.
- To manage your online account if you create one.
- To send order confirmations, delivery updates, and service messages.
- To prevent fraud, protect our website, and maintain security.
- To improve our website, products, services, and customer experience.
- To send marketing communications where you have opted in or where legally permitted.
- To comply with legal, tax, accounting, and regulatory obligations.
Legal Basis for Processing
We process your personal data under the following lawful bases:
- Performance of a contract: to process and deliver your order, manage payments, and provide customer service.
- Legal obligation: to keep records required for tax, accounting, legal, and regulatory purposes.
- Legitimate interests: to operate and improve our business, prevent fraud, protect our website, and respond to customer enquiries.
- Consent: where you have given consent for marketing communications or certain cookies.
Payment Information
Payments are processed securely through our payment providers. We do not store your full credit or debit card details on our website.
Depending on the payment method you choose at checkout, your personal data may be shared with payment providers, finance providers, fraud prevention services, or other services required to complete the transaction.
Finance Applications
If you choose to apply for finance, your personal data may be shared with the relevant finance provider so they can assess your application, carry out affordability checks, verify your identity, and manage any finance agreement.
Finance is subject to status, affordability checks, and approval by the finance provider. Terms and conditions apply.
Data Sharing
We may share your personal data with trusted third parties where necessary to provide our services and operate our business, including:
- Payment processors and finance providers.
- Delivery companies, couriers, warehouses, suppliers, and manufacturers.
- Website, hosting, ecommerce, and IT service providers.
- Email, marketing, and customer support service providers.
- Analytics and advertising providers.
- Professional advisers, such as accountants, insurers, and legal advisers.
- Regulators, authorities, or law enforcement where required by law.
We only share the information that is necessary for the relevant purpose.
International Transfers
Some of our service providers may process personal data outside the United Kingdom. Where this happens, we take reasonable steps to ensure appropriate safeguards are in place to protect your personal data.
Data Security
We use appropriate technical and organisational measures to help protect your personal data against unauthorised access, loss, misuse, alteration, disclosure, or destruction.
However, no method of transmission over the internet or electronic storage is completely secure, so we cannot guarantee absolute security.
Data Retention
We keep your personal data only for as long as necessary for the purposes described in this Privacy Policy, including legal, accounting, tax, and reporting requirements.
- Order and transaction records are usually kept for up to 6 years for tax, accounting, and legal purposes.
- Customer service messages are kept for as long as needed to deal with your enquiry and maintain business records.
- Marketing data is kept until you unsubscribe or ask us to remove it, unless we are required to keep a suppression record.
- Cookie and analytics data may be kept for shorter periods depending on the tool used.
Your Rights
Under data protection laws, you may have the following rights:
- Access: request a copy of the personal data we hold about you.
- Rectification: ask us to correct inaccurate or incomplete personal data.
- Erasure: ask us to delete your personal data in certain circumstances.
- Restriction: ask us to restrict how we use your personal data in certain circumstances.
- Portability: request transfer of your personal data to another organisation where applicable.
- Objection: object to certain processing, including direct marketing.
- Withdraw consent: withdraw consent where processing is based on consent.
To exercise your rights, please contact us at hello@britishbedco.co.uk.
We may need to verify your identity before responding to your request.
Marketing Communications
If you subscribe to our marketing communications, we may send you offers, product updates, and promotional messages.
You can unsubscribe at any time by clicking the unsubscribe link in our emails or by contacting us at hello@britishbedco.co.uk.
Cookies
Our website uses cookies and similar technologies to operate the website, remember preferences, analyse website traffic, improve performance, and support marketing or advertising activities.
You can manage cookies through your browser settings or through any cookie banner or privacy settings shown on our website.
Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices, security, or content of those websites.
We encourage you to read the privacy policies of any third-party websites you visit.
Children's Privacy
Our website is not intended for children, and we do not knowingly collect personal data from children.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated date.
Complaints
If you have concerns about how we use your personal data, please contact us first at hello@britishbedco.co.uk.
You also have the right to complain to the Information Commissioner's Office, the UK data protection regulator.
ICO website: https://ico.org.uk
Contact Us
If you have any questions or concerns about this Privacy Policy or our data practices, please contact us:
British Bed Co
Trading name of AL SULTAN FURNISHING LTD
Company number: 12232444
Bradford Road, Carlinghow Mills, Batley, England, WF17 8LL
Phone: 01924 806051
Email: hello@britishbedco.co.uk
- Choosing a selection results in a full page refresh.
Thanks for subscribing!
This email has been registered!
Shop the look
Choose Options
Edit Option
Back In Stock Notification
Please double-check your bed size, colour, fabric, storage option and delivery details before placing your order. If you need any help, contact us at hello@britishbedco.co.uk.
Delivery to Room of Choice
For a Limited Time: Delivery to the room of your choice.
For a limited time, we are offering delivery to the room of your choice.
- Our trained colleagues will assemble your new bed.
- We'll recycle all of the packaging — ensuring 100% of materials are recycled.
- Expert Handover Process — We'll demonstrate all the features of your new bed.
Our expert assembly service takes the stress out of setting up your new bed. Whether it's a divan bed and headboard or a bedframe, we can do it for you for absolutely no extra charge!